Facebook Subscriber # > Twitter Follower # ? The ongoing debate

A fascinating article between Facebook and twitter.  If you needs help deciding this article will definately lean you towards Facebook.  I believe both has a place in business depending on the goal. 

Facebook Subscriber # > Twitter Follower # ?
TECHCRUNCH | DECEMBER 23, 2011
http://pulse.me/s/4hjZS

Where do you publish first if you have more Facebook subscribers than Twitter followers?  That’s a question more and more journalists are going to be … read more

http://pulse.me

Video Marketing Best Methods Guidelines

Just about all online marketers are mindful of the increase of video marketing in the previous three or so years. We strongly believe that non-IM markets are receptive to video, on the other hand it really relies on the market and demographics. Surely there are markets with higher educated individuals who mainly want to read. Conversely, there are still quite a few markets and people who like getting videos. Remember that you can use video to your advantage because it gives you greater ability to interact with your audience. Clearly when people observe and hear you, that can add a strong social aspect.

You generally want to supply a mixture of information in your videos so people will not come to be bored. Think about the power or the effect you can produce if you incorporate yourself in your videos. Of course we have all seen this done, and we do feel it has a greater impact. Not all web marketers are comfortable doing that, and that is simple to comprehend. But, you are missing out on certain relationship building chances when you do not feature yourself in your videos. You can almost instantly create more and better rapport with your online subscribers if you are in the videos. They get to see who you are, and they furthermore have a chance to hear your voice, as well. You will likely be cementing and building the foundation you have been working so hard to make.

Actual studies have confirmed, a long time ago, that peoples’ reading routines on the net are really a bit lacking. Scanning online information is the common practice at least in the very beginning when they land on a site. But after that if they do become curious in something, that is the point where they are willing to do actual reading. You can overcome that inclination people have by creating videos that are useful and certainly require less reading. Most of us know that online readers will check out a short two or three minute video instead of read something long. It just all relies on many variables, and long articles can do quite effectively if all cylinders are firing. But you can much more effortlessly capture and keep attention with a video.

There are limits when employing video, and there are certainly things it is possible to do less than optimally. We have seen a lot of negative comments about the automatic play videos that are sometimes employed. That gets to be even more crucial if you have any additional text, or copy, on something like your squeeze page. It is just an unpleasant experience when someone is reading and the video commences playing all by itself. Stay away from speaking about topics that really are of no awareness at all to the viewer. So incorporate video controls so people can pause, stop it, or watch it again.

If this is something you would like for your business and would like a professional to handle it for you then call us.

SEO? More letters?

What is is SEO?  SEO stands for Search Engine Optimized.  Which means setting up your webpage and other web properties so that the search engines (google, bing, yahoo) can understand the main point or points of  your webpage.

Think of it this way.  To a search engine all they see is a bunch of letters, yes their functions is to index (seeing, storing and categorizing your page).  Having your site SEO means setting up the pictures, titles, etc so that the search engine can figure it out and properly indexing your page so it can be placed in front of the people who are looking for your information.

Here is an awesome video that explains it:

If you would like to have your site SEO’d contact me 🙂

OH Good Another Facbook update

YEs!  Fb updated again! smiley face or sad face?  Regardless below is a great article I found titled “Facebook’s Redesigned News Feed: Things You Need to Know”

Remember:  Facebook does not stay they same.  They are always eveloving for a better experience as we as a society change our inter actions and needs AND the business world changes.

Here is the link to the original article: http://www.pcadvisor.co.uk/news/internet/3305211/facebooks-redesigned-news-feed-things-you-need-to-know/

By Kristin Burnham | CIO US | 21 September 11

Continuing its streak of product launches and modifications, Facebook yesterday rolled out even more changes to its interface, which include an updated News Feed and an activity ticker. These latest additions follow a privacy center redesign, the introduction of Subscriptions and Facebook’s new friend lists.

The News Feed redesign is intended to help you keep up with people that matter to you, regardless of how often you visit the site, according to Mark Tonkelowitz, an engineering manager at Facebook. It’s heavily influenced by the new “smart lists” introduced last week, as the redesigned news feed “predicts” which stories will be important to you, and displays these first.

Facebook users, who are notorious for aversion to change, are already voicing their opinions, calling this redesign everything from “unnecessary” to “far too complicated.”

Here’s what you need to know about the new News Feed and ticker, how best to navigate them and whether the new changes influence your current privacy settings.

1. What You See Depends on How Often You Visit

Before yesterday’s changes, when you logged into Facebook you could toggle between two views of your News Feed: Top News and Most Recent. Yesterday, Facebook combined these two in a single News Feed. Now, what you see when you first log in depends on how frequently you log in.

If you log into Facebook frequently, such as several times a day, you’ll likely see the most recent stories first.

Even if you don’t log in regularly, you can still view the most recent activity–just scroll down past the top stories until you see the “Recent Stories” header.

[Want more tips, tricks and details on Facebook privacy? Check out CIO.com’s Facebook Bible.]

2. What’s a Top Story?

According to Facebook, top stories are ones that it thinks you’ll find interesting, based on a number of factors. These include your relationship to the person who posted the story, how many comments and likes it has, the type of post it is, and more.

Much like Google’s Priority Inbox, it appears you may be able to help Facebook fine-tune what it thinks is and isn’t important to you. If you hover over the top-right corner of a post that Facebook marks as a top story, a drop-down menu will appear.

If this post isn’t something you’d consider important, you can choose the “Unmark as top story” option, which will remove it from that part of your News Feed.

From this drop-down list you can also hide the story from your News Feed, tweak how many updates you see from this person and unsubscribe from the user or just his or her updates. Another way to remove the post from top stories is to click the blue corner.

3. Facebook’s New Ticker

On the right side of your News Feed you’ll see a new element–the ticker–which is a stream of what’s happening on Facebook in real-time. Updates in this stream include status updates, friendships, photos, videos, links, likes, apps and games activity and comments.

The ticker shares the right-hand column of your browser with Chat. While you can’t close the ticker, you can make it smaller by sliding the bar between the ticker and chat, though this feature is contingent on the size of your browser.

Sliding the bar up will make the ticker smaller and Chat larger; sliding it down will make ticker larger and chat smaller. Clicking on an item in the ticker will expand it to display more information.

If you want to see fewer stories or fewer types of stories in the ticker, you can click the drop-down menu in the top right of a story and click “Hide story.” Do note that every time you use the hide and unsubscribe settings to control what you see in your News Feed, it will also impact what you see in the ticker. For example, if you unsubscribed from a friend’s posts via your News Feed, they will also be unsubscribed from the ticker.

4. How Your Privacy Settings Are Affected

Facebook says that the new News Feed and the ticker do not affect your privacy settings. Ticker will only display information that you’re already able to see anywhere else on Facebook. Facebook does say, however, that if you start seeing stories that you haven’t noticed before, it’s likely because “ticker makes things easier to discover. It doesn’t mean that privacy around Facebook has changed.”

To control who sees your posts in the News Feed and ticker, be sure you use the privacy control in the Update Status box. Also remember that the comment privacy is tied to the privacy of the post: If you comment on someone’s public post, your comment is thereby also public.

If you play games like FarmVille or use apps, Facebook publishes your activity to the News Feed and ticker. To control what apps or games information shows up in the ticker, you need to visit the privacy preferences in your Application Settings. Here, you can set the individual settings for each application by clicking “Edit” next to the application’s name.

Website Set up

3 Steps to Get Your Website Underway

If you prefer me to set this up for you, I would be happy to do it.  I will need your credit card and contact information in order to begin.

Step 1 – Domain Name?

If you have one already great! If not, go to GoDaddy.com or Namecheap.com (preferred because of the free whois guard)and buy one, or buy two….Click on this link:
Namecheap.com - Cheap domain name registration, renewal and transfers - Free SSL Certificates - Web Hosting
When buying your domain name, you will be offered a lot of up-sale, like hosting, email, domain protection, I recommend you ignore all of it. You will be acquiring hosting through Host Gator and it will allow you to set up emails.

Step 2 – Hosting?

If you already have server space/hosting, another item off your list. If not go to Host Gator (click on banner below) and sign up for hosting.

Which Plan?
If you only plan on having one website sign up for the Hatchling Plan
If you have plans for several sites or to rule the internet sign up for the Baby Plan

Step 3 – Send me the information

After this has been completed. Please email me the following so that your website can get underway.

Domain Name
Godaddy/Namecheap account number:
Goddady/Namecheap account password:

Hosting Plan
Hosting account login:
Hosting account password:

The Email address you would like to setup using your new domain – you can have several but don’t go crazy 😉
Back up email where anyone can always be reach you at.

QR Code – Explaining QR Code

So what exactly are QR Codes?
QR is short for Quick Response. QR Codes are like barcodes on steroids. The Japanese started first using them many years ago to track parts and such but now QR Codes have become popular for much broader and commercial purposes. More and more we’re seeing QR codes on magazines, billboards, web sites, printed materials, etc. They’re used for encoding information in two-dimensional space like in the pages of magazines, in advertisements and even on TV and Web sites.

Here are just three ways that you can use QR Codes in your business but there are many more uses for them:

Number 1: Provide Information

QR codes are a great way for clients to grab information and store it on their phone. Hotels, sporting venues, restaurants, bars, clubs, and theaters (to name a few) can direct clients to information about their establishment, event or menu. Realtors can use QR codes to provide addition information to a listing or direct them to a form. Here is an example for a Realtor:

Number 2: Drive Traffic to Your Storefront, Web Site, Facebook, Twitter, LinkedIn Or Any Web Site Presence
Now you could send traffic to any web site but the ideal scenerio would be to send that traffic to a specific offer. You might ask folks to visit your store on a particular day of the week where they get additional discounts or VIP sales.

Now if you’re going to send traffic to your web site or Facebook page send that traffic to a specialized web page or tab on your Facebook Fan Page. You can send them to a page where you have them opt in for more information or free goods. When sending them to the Facebook Fanpage send them to a tab that invites them to “Like” the page and then receive a special offer. Nearly 1 in every 10 people in the world has a Facebook account right now and this is a great way to get them to accept continued interaction and deals from your company.

SCAN THIS QR CODE TO SEE WHERE IT TAKES YOU

Number 3: Offer Incentives and Coupons
We all know that people like to save money. If someone scans your company’s QR code in an advertisement or at your storefront it likely means that they are entertaining the idea of doing business with you. Thank them for that with a coupon for your services, merchandise, food, etc.

And don’t offer them some cheesey wacked discount on something no one else wants. Offer them a real value in a discount or incentive like 10% off (or some other amount) that they get to apply to anything they want. Yes let them take the discount off of something THEY want and can use right now. They will love you for that since it’s so rare.

Valuable coupons are a great way to close the loop on an urge that people are already experiencing to engage with you.

There’s so so many ways to use these “funny little images”. Let your imagination run wild or let me offer you great ideas for your business.

Realtor, Restaurants, Fitness studios, Dance Studios, Doctors and Dentist; no matter what industry you are in. If your business needs customers to turn a profit, QR codes can be the answer. QR codes shows your customers you are tech-savvy and customers will appreciate you for keeping up with them.

So here’s our QR Code and offer to help you advertise, brand and market your company leveraging the latest in Mobile Marketing technology… QR Codes!

Phone: 480-559-8808
Email: sylvia@www.sylvialeedesigns.com
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